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(All selections on this page, Copyright 1979-2008, Shelton G. Skerrett, all rights reserved.)

 

First, A Word From Shelton Skerrett:

Introduction - Voice of Shelton Skerrett mp3

 

Cajun Jingles

Hi there! Thanks for your interest in my Cajun jingles...(I think I hold the world's title for "Writing More Cajun Jingles Than Anybody In The World!")...that's due to proximity, as Lafayette, Louisiana is the heart of Acadiana, and the center of Cajun culture!
Enjoy!
Shelton G. Skerrett

Miss Helen's Seafood mp3 The only change made in Miss Helen's advertising plan was having Shelton Skerrett write and produce this jingle, produce a TV spot (directed by Shelton Skerrett), and air it on local cable TV... After running only for the first month (October), this jingle increased Miss Helen's sales by approximately $50,000, compared to the previous October!

Don's Seafood Hut (waltz) mp3 The very evening this gentle, "family oriented Cajun waltz" jingle aired on the local 6 o'clock news, Don's Seafood Hut customers began coming in singing it to the restaurant staff...It quickly became a local favorite, and marked the begining of a steady increase in sales for Don's Seafood Hut!

Don's Seafood Hut (2-step) mp3 After using the Don's Seafood Hut (waltz) jingle very successfully for over 6 years, the owner had remodeled the restaurant's bar, and wanted to target a late-night "sports" crowd to come in after the local football, basketball, and hockey games... So we "spiced" up his jingle, and while keeping the ingredients that made the Waltz version so successful, ie: the catchy lyrics and melody, we changed the Waltz to a 2-Step Cajun rhythm, and had a very popular Cajun recording artist sing it. This resulted in increased bar revenues and demonstrates the "power" that an appropriate jingle has, in targeting a specific market!

Randol's Cajun Restaurant mp3 Another Louisiana favorite, Randol's Cajun Restaurant, popular with both locals and tourists alike, for it's great dance floor, Cajun bands every night, and boiled seafood, the Randol's jingle has propelled this restaurant to dominance in the "highly competitive" Cajun restaurant advertising scene! By using this jingle religiously since 1994, Randol's has claimed a large share of the Cajun restaurant market!

Bon Temps Poulet mp3 Winner of several Addy awards, this blend of Cajun, Zydeco, and New Orleans 2nd-Line rhythms and musical motifs is one of the "all time most popular" jingles ever, in the Cajun realm of advertising! Used for several years in a regional radio and TV campaign, this jingle worked very well in the association of the TV visual images with the jingle content... the TV commercial consisted of a bunch of "live" chickens dancing and mingling with each other at a party, while wearing little party hats and Mardi Gras beads...Shelton Skerrett, the composer and vocalist of this jingle also directed the editing of the visuals, making it appear that his voice was actually that of the rooster's, flirting with all the chickens at the party! (Bon Temps, in Cajun French, means "Good Time", and Poulet means "Chicken")... All to advertise what became "hands-down" the most popular and widely known chicken sandwich in South Louisiana, and sold by the "Burger Tyme" restaurant chain!



Various Other Jingle Styles
Yes, I write in many more musical styles than just Cajun...(see Shelton G. Skerrett page)...whatever style is most effective in connecting an image/identity to the appropriate target audience. Here are just a few examples of various jingle styles that have proven effective for my clients...
If you'd like contact me, I'd love it...Just click on the e-mail icon at the bottom of this page...I'll be looking forward to hearing from you!
Sincerely,
Shelton G. Skerrett



Baracca's Italian Grill mp3 Another winner of several Addy Awards, this "Classic Blues" jingle was designed to complement a print and billboard campaign conceived by BBR Creative, here in Lafayette, Louisiana...on this one, Shelton Skerrett did all the arrangement and performed every part, except for the voice...Another highly successful jingle from Skerrett Recording Studios!

Sam's Fashions mp3 A "chic, contemporary, mellow rap" jingle, targeting an Urban/Crossover market with a "young adult" demographic!

Poet's Comedy Central mp3 A "zany", "vaudeville-style" production that put this club on the map!...(Did you hear the one about Poet's Comedy Central comedy club?!!!)

Service Master mp3 A "catchy", "country-style" jingle used regionally, by Service Master, from Tallahassee, Florida to Dallas, Texas!

Acadiana Fun Jumps mp3 This bouncy jingle is known regionally, by every kid who's ever heard it, including any kid's adults, and any adult kids! Acadiana Fun Jumps, a "Fun-jump/Moon-walk/Space-walk thingy" and party supplies rental company has used this jingle very successfully, achieving market dominance with their advertising for several years, now...and they're still growing by "leaps and bounds"!

Harvey Toyota & Oldsmobile mp3 A blend of "Santana-style latin-rock" and "Gospel", believe it or not, targeting a cross-over market of "professionals, age 25-45"...can you feel it?

 

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